Outdoor advertising is the act of placing ads in a public environment where the message can reach a wide audience. These are large scale ads such as billboards, public transportation vehicles such as buses or their stations, images on buildings or in the general path of the public such as staircases, floor and elevators.
The nature of outdoor ads provide the creative minds behind the advertising campaign a huge canvas to work with. The goal of any advertising is to first draw as much attention as possible, to get people to notice the message that is being sent. This allows the creative department of an advertising agency to go that extra mile and make wonderful designs or large scale creative work that makes people stop and stare in awe.
An everyday billboard turned into a huge submarine telescope.
Kinko's whiteout makes a zebra crossing for pedestrians. 
Just an ordinary flight of stairs. Just don't step on it like you would on that poor kid.
These are some examples of really creative use of the ready made environment and make it part of the ad. They are interesting to look at and they sort of serve as a decoration for what otherwise would be quite a dull sight.
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