Tuesday, January 17, 2012

Fight Club and advertising.


Great movie and book. In a nutshell, Fight Clubs, where white and blue collared workers come together to fight under a dim light bulb with bare knuckles and skin, have emerged all over the country. These people are frustrated with the system, the higher ups and the elites of society. They want to destroy status, power and cause mayhem through shear force and terror. No, they don't want to take anything, they are just frustrated bus drivers, sewage cleaners and waiters letting the system know that yes, they are pissed off.

Some quotes got me thinking,

"You have a class of young strong men and women, and they want to give their lives to something. Advertising has these people chasing cars and clothes they don't need. Generations have been working in jobs they hate, just so they can buy what they don't really need."

"The gyms you go to are crowded with guys trying to look like men, as if being a man means looking the way a sculptor or an art director says."

In the movie, there was a scene where the main characters were riding a bus and they noticed a Calvin Klein underwear ad. They commented whether that was the ideal man, without scars; they passionately disagreed.

Advertising tries very hard and spends a lot of money to put out this idea of perfection and the sense that we can all achieve it, that is no secret. But the thing is why do we chase these cars and clothes and try to be what a sculptor or art director is trying to tell us to be like? Why are we listening to these...

...and not them?

We listen and truly believe these faceless corporations and their advice of how and what to be. Why do we strive so hard for perfection?

"Maybe self-improvement isn't the answer.... Maybe self-destruction is the answer."
Chuck Palahniuk, Fight Club.

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