Friday, January 20, 2012

Unique name cards





A bunch of unique name cards. Not just a piece of card paper with words written over it, but goes beyond what an prospective client would expect. Make it resemble what you are doing like the canvas stand and miniature clap board. Make it mean serious business like the divorce lawyer's name card. Or use different materials and create a multipurpose name card as seen from the last example.

The last one kind of catches my eye. Think about it, putting that extra effort to creating a name card that may serve a different function does wonders for the name card holder's credibility with the client. Imagine you pass off a similar name card, one made of metal to a client. The client heads off to a bar that evening and when ordering a bottle of beer he thinks about your name card and says "wait a minute". He holds off the bartender from opening the bottle, pulls out your name card and calls out to his buddy "hey check this out" and opens the bottle with your name card.

Surely you can expect a call from him the very next day. Don't just settle with a piece of paper, make it a MacGyver statement of business.

No comments:

Post a Comment